An ounce of prevention is worth a pound of cure, this is so true when it comes to website hacks. There is nothing worse for a small business owner than waking up to find out your company website has been taken over. You may not think your site has anything worth being hacked for, but websites [...]
Congratulations you've decided to start your own small business. You know the type of work you're going to do but now you need to figure out what you're company brand is, how are you going to differentiate yourself from your competitors and figure out your marketing plan. To help [...]
A website is a necessity for entrepreneurs, small businesses, home-based businesses, and anybody selling products or services. Regardless of your other marketing methods, enabling potential customers to either find you through a Google search or learn more about you after they’ve seen your [...]
It’s probably no surprise by now that mobile internet usage has been skyrocketing over the last few years. Mobile continues to experience substantial growth in Canada, with smartphone ownership increasing by a staggering 24% year over year. A 2014 study showed that 55% of Canadians owned a [...]
Consumers often rely on the opinions of others when making purchase decisions. According to Zendesk, a customer service software platform, 88 percent have been influenced by an online customer service review when deciding what to buy. That is why getting positive online reviews on sites like Yelp, [...]
Google is often the first point of contact between a customer and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how one [...]
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