Tara Construction is run by the owner's husband's so finding I Luv Web was pretty easy for him. Ian needed a logo, business cards, letterhead, website, adverts and social media. With Ian's branding, it was important to highlight that Tara Construction was bonded, has insurance and WCB since a number of people in the renovation business are not. We wanted to show that Tara Construction was a company they could trust rather than a fly by night company that does the work as a side job for cash and if anything goes wrong the person hiring the individual has no protection or recourse. It was also important to showcase Tara Construction's work to show potential clients to show the kind of quality work they can expect when they hire the company.
To ensure we showcased the company's work I Luv Web went to a number of Ian's construction projects and did before and after photographs. We've also included a client testimonial section so people looking at the site can see that the company has a number of clients and references that are positive.
In addition, I Luv Web set up a few of the social media accounts including Facebook, LinkedIn and Google Plus. The plan is that Ian will help update the Facebook page and I Luv Web will maintain the site and other marketing materials for the company.
The name of the company is the name of Ian's family home in Ireland so we wanted to ensure that his logo incorporated his Irish heritage but also had something to do with wood since he's been a carpenter for over 17 years. The Celtic tree seemed a fitting choice and Ian really liked the blue colour scheme and blue indicates trust which is something Tara Construction would like to be known for when the company builds up it's reputation. Below are also some of the other marketing materials we've created for the company including letterhead, an advert and a half wrap for his van.
Having a responsive website is key especially if you're showing a client your work. Tara Constructions site enables them to quickly go to the site's gallery and see previous jobs no matter what device their using.
To help Ian with his SEO and marketing we set up a number of Social Media accounts that where branded with the same look and feel as the rest of his marketing materials. Most of Tara Construction's work is shown through Facebook at the moment.
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